If you are a small business, niche marketing can allow you to succeed without having to compete with the big corporates.
Being a niche player involves four things:
1. Finding out what is ‘unique’ to the business. That means understanding what your customers really want when they buy the product or service and why they buy it [...]
Archive for the ‘Business Development’ Category
Niche Marketing
Posted in Business Development, tagged marketing, niche, niche market, niche marketing on June 4, 2009 | Leave a Comment »
The Team
Posted in Business Development, tagged leader, team on February 7, 2008 | 1 Comment »
Nothing is more important to a business than a strong and motivated team. If you are blessed with dedicated and loyal employees, who are excited about what they are doing, you have a huge advantage over the competition. So how do you make sure that you have a great team? There are many principles involved [...]
Financial planning
Posted in Business Development, tagged capital, expenses, finance, start-up on February 6, 2008 | Leave a Comment »
In the vulnerable start-up phase finance is probably the biggest threat to survival. We often need to inject considerable amounts of working capital to keep the business floating until the sales take off. A lot of us like to focus on immediate rewards and put all our efforts into the day-to-day running of the business. [...]
