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Archive for June, 2009

I was all geared to spend the day working on the next course about Expectations in business.
Husband at work, kids in school and the contractor was out there spreading slurry.
I was expecting to finally get some serious work done on the ‘important’ stuff rather than the ‘urgent’. The heifers and the rented bull were out [...]

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If you are a small business, niche marketing can allow you to succeed without having to compete with the big corporates.
Being a niche player involves four things:
1. Finding out what is ‘unique’ to the business. That means understanding what your customers really want when they buy the product or service and why they buy it [...]

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